Secondary Research

I have started my secondary research by looking at the South Liverpool Mersey mart and the Liverpool Echo. I have found that a large base of the news in the Echo is sport because sports such as football are very popular in the city which brings a large group of the customers who read the Echo. Famous faces who are currently visiting the city is an important aspect of the news, for example recently Gordon Brown visiting Liverpool is on the front page of the Echo. Local news such as shocking incidents throughout the city find there way into the paper and lastly there is a certain amount of advertisement in the newspaper.

The Liverpool Echo

The font sizes are also important when creating a newspaper In the Echo the Heading 'Echo' is extremely clear and eye catching. The headline 'we did it' is a very large size of font to show the importance of the heading. The colours are important also because the colour red has connotations associated with Liverpool FC and the colour red dominants the front page
of this newspaper. The image on the from cover is also a vitally important part of the front cover of the newspaper, an iconic figure like Steven Gerrard is used on the Echo because he will attract customers. Important features on the front page are the price, date and contact information such as email address and the website of the newspaper.




















South Liverpool Mersey mart


I have also looked at the South Liverpool Mersey mart which focuses on the more affluent area's of South Liverpool such as Childwall, Aigburth and Woolton etc. This newspaper is a free newspaper which gets delivered to people's homes living in these area's. This Newspaper would be more attractive to someone like me who lives in South Liverpool because it more local news than news articles from the echo which focuses on a wider area than the Mersey mart. The mersey mart includes double page spreads of houses up for sale,new buildings and specified local news.

The South Liverpool Mersey mart has a different front page layout to the Echo. This front page includes more advertisement which covers around a quarter of the front page because this is a free newspaper advertisement is their only way of receiving an income. The Mersey mart targets mothers and having images of children on the front page on the newspaper will attract them to read the newspaper.























Echo Page 2


In the creation of my coursework I will also creating a page 2 in my coursework. I have looked at the second page of the echo and what it includes. Advertisement is more essential in this page than on the front cover in the case of the echo. This 2nd page in particular includes three adverts and a article about sales. It also can sometimes include the main story from the front page. Lastly the second page of the echo usually doesn't include any colour to add a serious nature to the newspaper.























South Liverpool Mersey Mart Page 2

The second page of the South Liverpool Mersey mart is very different to the one in the Echo. The second page of the Mersey mart includes more information on such things as houses up for sale and information on home improvement. Art is also an attractive component of this newspaper. The South Liverpool Mersey mart is a free newspaper and it is important that there is plenty of advertisement inside the newspaper.

Research on layout of Newspapers

Local newspapers such as the Echo use colours which stand out, on their front page. The prodominant colours used are red becasue it is a colour which stands out and catches the readers eye when purchasing a newspaper. Other national newspapers such as the Daily Mirror and the Star use this colour aswell for the same effect. Blue is the other colour used often in the newspaper, the colours red and blue are chosen becasue of the links with the football teams in the city liverpool FC and Everton FC.

The layout of this newspaper which is the Echo is a perfect example of the usual layout of the Echo which is a structured and effective one . At the top of the page their is the tradional Echo heading which is always a large font and easy for the reader to notice. Also their is thei mage of the liverbird which has connotations accoiciated with the city Liverpool. The word Liverpool is also at the top of the page to show people what area the newspaper is sold in. The newspaper also at the heading of the page offers a prize for the reader which is also an attractive proposition for the reader, this is an idea I will use in my own newspaper becasue I belive it is an important element in whether a customer decides to purchase the newspaper. Moving down the Newspaper about a third is sports news which is prodominantly sports news split equallly between Liverpool and Everton FC. This is an important strategy the newspaper uses to attract both sets of fans to buy the newspaper. Then their is an exculsive story about a real life incident before the Main article which stands out the most from the front page this article involves a seroius matter such as a murder or a shocking story becasue these are the sort of stories which attract readers the most. Lastly on the front page covering about one sixth of the page is Advertisement which is an important factor to have becasue of cash recieved through advertising companies.