Proposal

For my A2 Coursework I am going to making the first two pages of a local newspaper. My coursework will also include a Radio advertisement for my newspaper and a poster to promote it further.

Name: Philip John Holian

Title: The South Liverpool Mail

Target Audience: My newspaper is called The South Liverpool Mail and will be targeted at residents in the more affluent areas of south Liverpool including Childwall, Woolton, Allerton and Aigburth. The majority of people living in these areas are middle class so I would be targeting the newspaper at them. The majority of people living in these areas would be approximately social grade B workers, C1 or at the least C2 workers. This has had an impact when deciding on the price of my newspaper which is around 60p because this would not seem a large amount of money for this group in my personal opinion.

I will be targeting mostly male but females could still be interested because of the interesting stories including. the target audience is between the ages of 25-35. The newspaper will target mostly the white British because the majority of people living in the areas stated above are from this ethnic background. Although the newspaper will not discriminate against other ethnic groups but the stories will be targeted for the group stated above. The newspaper will also not discriminate against any ones sexual orientation or cultural beliefs.

Content: The Newspaper will contain a substantial amount of local political news and also local incidents which have occurred and views of the liberal government in Liverpool. There will be plenty of exciting articles and stories as well.The Newspaper would not be predominantly right wing but will edge more to the right which would be the first right wing newspaper in Liverpool. I believe this is a good strategy as Liverpool has had a negative view of conservative since the Thatcher years but as this is a growing community i believe the conservative party will have polices which will more relevent to them, so therefore i will signal my newspapers support for the Tory party.

Style: Colours such as red, white, black and grey will be the colours I will use on my newspaper pages as they have connotations attached to masculinity and as males are my target audience they will feel more comfortable purchasing a newspaper which dosent include feminine colours.

Resources: Digital camera will be essential in taking the snapshots for my newspaper. I will also need to adapt to using Microsoft publisher as it is a software which I haven't used in a while, so re-skilling will be needed.