Wednesday, 18 November 2009

Design and Colour Scheme

For my First page it essential that the title will catch the readers attention the moment they glance at my newspaper, this is why I have chosen to use the font Broadway because of the historical context of the font. The font originates from around the 1950's which makes the newspaper look like its been around for a long time and that it is a successful traditional newspaper. My aim was to give the newspaper a traditional look.

The colour for my font is red because I believe this colour will stand out the most for the reader when they are deciding on whether or not to purchase the newspaper. I believe this colour is extremely influential and is a major part of my overall strategy of promoting my newspaper to the general public and especially my target audience.














After further consideration I have made another choice on what colour background should be attached to my Title. I have come to the conclusion that their is not a suitable colour to go into my background so i have decided to use the colour red as the background colour and white as the font colour itself. The red will still standout and promote the brand well but it will occupy more of a space than before











With my newspaper targeting mostly males but still being women friendly. I have used masculine colours which will make the newspaper more of an attractive proposition when deciding on whether other not to purchase the newspaper. Masculine colours psychologically draw males towards the newspaper due to their connections mentally with these colours. These colours consist of red,blue,white and black.

Wednesday, 11 November 2009

Radio Practice

In this session we recorded a preliminary task were we split into groups and created a radio advert. We created a newspaper called the Liverpool Gazette which in a made up newspaper so we could gain skills in creating a radio advert which is part of are coursework along with creating the first two pages of a local newspaper and a poster advertising the newspaper. Me and another two individuals went and researched background music to put into our radio advert and we decided on using the crystal maze theme tune :







Then we created a script which included the price of the advert and what type of news in available such as:



  • Politics

  • Entertainment

  • Sport

Then we went into the recording studio and produced the advert which was a success, after that we went onto the computer programme Adobe Audition were the advert was edited. For the editing I merged the soundtrack and the advert created to complete the task. We then amplified the sound on the programme to create the correct balance between the soundtrack and the singing. Now that I have completed this preliminary task I find it easier to create a radio advert due to the skills which I have gained in both the recording studio and on Adobe Audition.

This is the image of our radio advert on the software :