The colour for my font is red because I believe this colour will stand out the most for the reader when they are deciding on whether or not to purchase the newspaper. I believe this colour is extremely influential and is a major part of my overall strategy of promoting my newspaper to the general public and especially my target audience.

After further consideration I have made another choice on what colour background should be attached to my Title. I have come to the conclusion that their is not a suitable colour to go into my background so i have decided to use the colour red as the background colour and white as the font colour itself. The red will still standout and promote the brand well but it will occupy more of a space than before
With my newspaper targeting mostly males but still being women friendly. I have used masculine colours which will make the newspaper more of an attractive proposition when deciding on whether other not to purchase the newspaper. Masculine colours psychologically draw males towards the newspaper due to their connections mentally with these colours. These colours consist of red,blue,white and black.