For my poster my aim was to give it a traditional look. To keep be able to link it with my radio advertisement I have gave it an historical look by using the coloured pencil option on photo shop on underlining to create a certain look for my poster
I believe the Orange/brown look helps it stand out from other posters which will be in competition with mine to catch the readers attention.
Then I decided to add text to the poster I went with the catchphrase of 'We've been around longer than the Picton clock' to give a sense of the history of my newspaper as the Picton clock has been around Liverpool for over 150 years. Also by using the font 'Georgia' which has an historical look to it. I have then added the the title off of my front page to add continuity between my different pieces which I believe has been effective. I have designed my poster by studying the art work of 'Lowry ' who uses a similar style in his art work.
When creating my radio advert I decided to be creative in a way by using quotes out of my newspaper like 'news that matters' which is an effective part of my radio advert. This is the script I used for my thirty second advertisement.
Radio Script
'There’s no better way, to start your day than by reading your tried and trusted ‘South Liverpool Mail’ Proudly serving south Liverpool for over one hundred years – ‘The South Liverpool Mail’ Your Local newspaper providing Local news covering local issues that matter to you– 12 seconds All your usual features, essential sport, social and political news. Plus your award winning culture supplement. And with today’s edition we are giving away a free DVD of the local BAFTA winning film away days and remember you get all this for just 59p ‘The South Liverpool Mail’- news that matters'
This was performed by member of my class who had experience on the speaking on the radio as my voice was not suitable for the message I was attempting to give.
Soundtrack
This is the full music of the background music I used a small section of -
This powerful music goes well with the script because it motivating music and my aim is to motivate them into purchasing my newspaper which I believe this does very well.
The Radio Advert
This is the completed version of the radio advert which also shows the poster to show the link and cohesion between the radio advert and the poster.
Here are the images of me and my classmate completing the recording this is the image of me on the mixing decks, mixing it up.
I have decided to create a poster to practice my poster creating skills for when I make my actual poster which is the one which will be part of my coursework. The preliminary task to create a poster is important because its role along with the radio advert will to be promote the newspaper I have created. It is essential that this is an effect piece of advertisement so I have selected an iconic symbol of south Liverpool which is the Picton Clock as the background to my poster so that the audience can relate to it.
Next I want to add the logo used on the front page of my newspaper so that when the reader glances at the poster they can immediately relate it back to my newspaper and connect the two together.
The next step in the creation of the poster is to be creative is coming up with a slogan which will catch the readers eye immediately when glancing at the poster to make them stop and read further. I have come up with the slogan 'NEWZ THAT MATTERS' as my paper tackles serious issues along with news that carries entertainment purposes.
An other way in which the audience can connect the poster with the newspaper is the way which i have used the same colours taken from my newspapers pages so that it is very easy for the reader to subconsciously connect the two. I have used colours such as dark red, grey and white which are key features of my newspaper. The final piece of my poster is to add the newspapers website so they are ware they can gain access to it via the Internet.
This simplistic but effect poster uses now large quantities of text as the purpose of the poster is to catch the eye of people walking down the street which i believe this does to perfection.
